Marketing for small business.

 There's method in the madness.

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The materials you produce are the tip of the iceberg and we know that behind them lies a wealth of commercial reasoning for their existence.

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If you’re struggling to formalise a plan because you’re too busy or simply don’t know where to start, then we’d be delighted help.

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We have a wealth of experience in developing:

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Business plans

Marketing plans

Communication strategies

Campaign plans

 

 

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Guiding Principles

 

Success is all in the planning  – make sure you know your market and have a clear picture of where your brand is heading. 

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Connect the dots – develop integrated campaigns where the parts come together to form a bigger picture.

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It’s better to be loved than liked – Build emotional connections that establish enduring customer relationships.

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Make the right impression – even when you think no ones looking.

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It’s not all about the money – put principles before profits.

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Elastic Brands? – You can stretch your brand into new areas but don’t stray too far or  it will lose its sense of identity.

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Brand awareness is one thing –  wanting to engage with the brand quite another.

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All brands need a good home – make sure yours is not broken.