New Company Name.

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The founder of a new company had helped successfully mentor a candidate (who had previously failed the entrance process more than once) to secure a place at Sandhurst. Seeing a gap between career advice and achieving entrance to a specific organisation or company, he set up a business to offer mentoring skills.

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The agency was approached and asked to develop a name for the new company (ensuring that a .co.uk website address was  available) and to look at a logo and basic stationery package (the website was handled separately).

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Pulsus, derived from the latin ‘to drive’ was selected, along with the strap line ‘…to excel’. A simple but striking logo was created and implemented across a range of materials.